BRIEF
It was the depths of the first 2020 lockdown in London when I was asked to create the visual identity and brand story for a new alcoholic sparkling water.
Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.
THE BRIEF
Create the visual identity and brand story for a new alcoholic sparkling water.
Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.
THE BRIEF
Create the visual identity and brand story for a new alcoholic sparkling water.
Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.
APPROACH
Conveying freedom and fun, the brand is centred around the concept of 'Up'. This idea brings effervescent energy, boundless positivity and quirky fun to the design, voice and copy. Whisp is the perfect accomplice to a balanced lifestyle - when you are up to hang out, but not for the hangover.
The adaptable gravity-defying wordmark conveys a sense of weightlessness and reflects the 'light' nature of the drink. Bespoke iconography was developed using the distinctive tittle of the lowercase 'i' in the wordmark, making them ownable. I developed a smiley face out of this idea of balance as a secondary mark for the brand.
ROLE: Creative director, Art director, Designer
