Adventure Bar Group came to us with another dream project! A blank canvas for a bar in the French Alps. It was to be the only on-piste bar in the exclusive ski resort, Courchevel 1850.
The spectacular French Alps gave inspiration to do the complete opposite - bring the beach to the Alps. Referencing 80s surf t-shirts and postcards from Hawaii this colourful brand had to grab people's attention when skiing past.
Overcoming several obstacles in production such as finding materials that can survive the freezing conditions, allowing for graphics to be seen above snow fall, and sourcing vinyls that would stick to windows with sub zero temperatures, as well as a super quick turnaround we got Waikiki beach body ready in a month and a half.
STUDIO: JUNCTION STUDIO
ROLE: LEAD DESIGNER