Adventure Bar Group came to us with the dream project: a blank canvas for two bar spaces in Waterloo - one in the basement, the other on the rooftop.
Using the location as our starting point everyone knows about Napoleon and Wellington and the Battle of Waterloo, but what about the woman behind the scenes. The basement bar was centred around Napoleon's wife, Josephine, and his famous rebuff. We built the concept for a feminist millennial crowd with Josephine as the squad leader for a wild night out.
The branding and interior graphics were developed with a detailed social media strategy in mind.
Tonight Josephine attracted 5000 Instagram followers in the first three weeks. It has been described as "London's most instagrammable cocktail bar" and has become an essential destination for every selfie loving millennial.
ROLE: Lead designer at Junction Studio