Élan
Élan
BRIEF
Create a high-end café identity to attract customers with expensive taste and become insta-famous.
THE BRIEF
Create a high-end café identity to attract customers with expensive taste and become insta-famous.
APPROACH
The client had a very specific customer they wanted to target so we tailored every element with this aesthetic in mind - from the name to the typefaces to the interior finishes (in collaboration with Holland Harvey architects).
With a prime location (opposite the Dorchester in Mayfair), everything about this brand had to be luxe.
Elan recently reached 100k Instagram followers - not bad for a cafe! Mission accomplished!
STUDIO: Junction Studio
ROLE: Lead designer
