Dr. Martens

Dr. Martens

THE BRIEF

Design the AW15 lookbook in keeping with the Dr Martens aesthetic.

THE BRIEF

Design the AW15 lookbook in keeping with the Dr Martens aesthetic.

THE SOLUTION

The collection was inspired by the post punk movement of the early 1980s. This utility style incorporated an eclectic mix of influences from early hip hop sportswear to hobo tailoring. The layout was to reflect the spirit of the collection.

STUDIO: ODD LONDON

ROLE: SENIOR DESIGNER

THE SOLUTION

The collection was inspired by the post punk movement of the early 1980s. This utility style incorporated an eclectic mix of influences from early hip hop sportswear to hobo tailoring. The layout was to reflect the spirit of the collection.