Debenhams - Loaf & Bloom
Debenhams - Loaf & Bloom
Debenhams -
Loaf & Bloom
BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
THE BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
THE BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
APPROACH
Loaf & Bloom was to be an oasis from the sometimes overwhelming world of shopping - a place to relax and where you would leave feeling revitalised. A distinctly more healthy menu made us take a modern approach to the branding.
With these cues in mind, the graphics incorporated a lush verdant pattern to match the interior that was laden with plants.
Loaf & Bloom launched in the Milton Keynes store in 2017. Its success has led to more branches opening in Wolverhampton and Watford.
ROLE: Lead Designer at Junction Studio
