Menu cover and photos of Raymonde De Laroche for De Laroche brasserie in Courchevel 1850

De Laroche Brasserie

De Laroche Brasserie

BRIEF

A blank canvas for the branding of a hotel restaurant in the French alps.

THE BRIEF

A blank canvas for the branding of a hotel restaurant in the
French alps.

THE BRIEF

A blank canvas for the branding of a hotel restaurant in the French alps.

SOLUTION

The Courcheneige hotel overlooks Courchevel 1850's airport which was our starting point. We found the story of Raymonde De Laroche who was the world's first female pilot and aviatrix.

Taking visual cues from vintage travel posters, passports and aviation blueprints we created a brand story for this classic French brasserie.

ROLE: Lead designer at Junction Studio

THE SOLUTION

The Courcheneige hotel overlooks Courchevel 1850's airport which was our starting point. We found the story of Raymonde
De Laroche who was the world's first female pilot and aviatrix.

Taking visual cues from vintage travel posters, passports and aviation blueprints we created a brand story for this classic French brasserie.

STUDIO: JUNCTION STUDIO

ROLE: LEAD DESIGNER

Pizza and menu of De Laroche Brasserie, in the Courcheneige hotel Courchevel 1850
Menu cover and design of De Laroche Brasserie
Brand guidelines for graphic designers of De Laroche brasserie Courchevel 1850
Branding business card designs for De Laroche brasserie
Waiter with the De Laroche brasserie menu serving customer on the terrace of Bellecotê piste
Window reflections of De Laroche brasserie
Exterior of De Laroche brasserie showing signage design
Charcuterie and cheese board with De Laroche branded reserved sign table setting
De Laroche window vinyl design with mountain in background Courchevel 1850
Breakfast set up with mountain view from De Laroche brasserie