Asos - Halloween
Asos Halloween
THE BRIEF
Halloween was becoming a bigger moment on the retail calendar in the UK, so Asos wanted to create an engaging interactive feature that still retained their reputation as a credible fashion source rather than a Halloween costume shop.
THE SOLUTION
Working alongside the editorial team, and illustrator Hattie Stewart, I created these interactive collages that activated with parallax scrolling. I also concepted and art directed the accompanying still life shoot.
STUDIO: ASOS
ROLE: SENIOR DESIGNER & ART DIRECTOR
THE SOLUTION
Working alongside the editorial team, and illustrator Hattie Stewart, I created these interactive collages that activated with parallax scrolling. I also concepted and art directed the accompanying still life shoot.
STUDIO: ASOS
ROLE: SENIOR DESIGNER & ART DIRECTOR
